What conversion rate can you expect on Amazon?
Amazon actually has a very high conversion rate compared to other marketplaces. This is for several reasons. Mainly because when people go to Amazon they often aren’t window shopping they usually have a product in mind. But even if they are on Amazon just to browse the ease of Amazon like prime shipping and one click purchasing makes impulse buying incredibly easy which launches your conversion right.
Organic Conversion Rates
Although you can’t clearly tell someone what conversion rate they can expect there is a broad range. And on Amazon that appears to be 5 to 15%.
But if you are selling something like a book you can expect a much lower conversion rate possibly even below 1%.
Advertising Conversion Rates
Traditionally if you are running ads on Amazon you should be factoring your calculations based on a 10% conversion rate.
let us know what conversion rates you’re getting on Amazon!